Keyword Placement for an Article of a Website : How to Place?

Everybody talks about the importance of keywords. Keyword Placement plays the most important role in your site’s ranking and online search optimization. How to do it?

If you are not habituated to use proper keywords for your site and to place it at its appropriate positions in the article then it is likely that your keyword may not figure out in the search results.
For this reason, you may notice that all SEO experts dedicate maximum time in choosing and working with the keywords.
Keyword Position
In this article, I will talk about the introductory part of Keyword Placement, its importance and then its proper place in an article for its placement.

What is Keyword?

A Keyword is a singular or combination of words which represents your site or the post theme.

It primarily represents your prospective visitor’s psyche. The visitor uses these keywords to search on the web pages for their requirement of information. In this context, keyword placement is also important. When a visitor uses the keyword for searching information on the internet, your site or the post should ostensibly figure on the first page and possibly at first place.

How to Choose Keyword for the article or the post?

There is no sure shot recipe for finding out proper keyword for an article or the post and no one claim to be a master in it. Because it is really a tough task to read about your perspective visitor’s mind.

But yes there are many prevalent methods which are used for choosing the keywords for an article or the posting. One of the most prevalent methods is Google Adwords Keyword Planner. It is always recommended to choose a keyword with low competition and high monthly search rates for a better SEO.

Keyword Placement in Your Article or Post

Keyword Placement can not be of our choice. They are needed to be placed at specific locations so that they can be crawled properly by the bots and can be figured in SEO. In the following paragraphs, I will deliberate upon the specific locations, wherein we can put the keywords.

Blog Title:

Every Blog has its title. While creating a blog one must be careful and choose relevant keywords so that it figures out in the search results.

However many times we tend to forget this important factor and our blog takes a reasonable amount of time many times few months to appear in the search results. Blog Title should be put along with a description at Dashboard > Settings > Basic.

Post Title:

When you go for writing an article, you choose the option ‘Posts’ from your dashboard. On clicking on ‘Create New Post’ option, you are presented with an option to write the Post Title. You can type the Post title here which must include the keywords. Keyword placement in the title of the post is mandatory for its ranking.


Your heading for the article should ostensibly include the keywords and should be written with H1 tag. For a better understanding of how to use H1 tag you can refer here.


Description part contains the keywords. In a blog, there are Blog Description, Post Description, and the Meta Description parts.

You can access the Blog Description by following the path Dashboard > Settings > Basic, Post Description by following the path Dashboard > Posts > Create New Post (Post Editor) > Post Settings > Search Description and Meta Description can be written directly in the template of the site below <head> tag.

 Keyword placement in the meta description is an essential activity while writing a blog post.


Within the article itself, one may put keywords using h2, h3 tags. But remember not to overuse the Keyword Placement because Google does not like overuse of keywords.


In an article, you may use keywords at internal or external links for a better SEO ranking.

Photo Tags:

Picture should have proper Caption, Alt and Text nomenclatures for a better SEO. You can use keywords at these positions.

The above placement deliberations are generic in nature and can be manipulated by the blogger using their own experience, perception and prevalent SEO practices.

Happy Blogging 🙂

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